Decorated apparel is a $14 billion industry which is estimated to grow to $20 billion at the end of the second decade of the 21st century. The previous decade was an $8 billion industry and the decade before that a $4 billion. The industry seems to double itself each decade. It is predicted that its growth will continue for some decades to come.
The decorated apparel industry includes screen printers and embroiderers. The embroidery industry is estimated to be approximately one third of the decorated apparel industry. That means we are talking about a $4.6 billion industry today, which will become $6.6 billion industry in 5-10 years.
You must be wondering why this industry has such a big growth rate which seems unstoppable. The magic word is “personalization”. People just love personalized products more and more as years pass by. People want to be able to order a shirt with their name on it, or with an image they love. Small companies want their logos embroidered on shirts or towels or hats. This trend is growing more and more, and big industries cannot fill this demand because simply it’s not profitable for them to produce such low quantities. Small enterprises started filling the gap, and making great profit.
It’s not easy though to enter the embroidery market successfully without the right knowledge and techniques. Just buying an embroidery machine and a digitizing software is not the path to success. Even if you already have your own embroidery business, you need to shift your business plan towards smarter operation, fitted in the modern world demands. In both cases, knowledge is the crucial factor that separates success and failure. Knowledge of digitizing and embroidery techniques as well as knowledge of modern marketing techniques are both important. In my course you will find both, a complete embroidery business model with modern marketing tricks, investment analysis, additional income ideas, as well as digitizing training and all industry secrets no one wants to share. It is suitable for both the beginner and the experienced embroiderer, since it starts from basic to advanced techniques. Either you are thinking of starting your embroidery business, or you already have one and you want to expand it, this course will help you achieve your goals.